Brand logo design

-

 Day 6🌴

  Today I featured a brand logo designer to get their own point of view when designing a brand logo, but before we go on, there are things that wouldn't make your logo distinct as a brand, one of it is using your initials. Let's say, your brand name is Dennis creative, you decide to use DC and there's another brand with Debbie clothings using the same initials, the whole idea of being identified with your logo as been scrapped. Same applies for using your business tool, tailors using scissors or needle and thread and bakers using this chef cap. I'm sure we see it everyday and I've come to believe they are general logos for particular industries.


 Now to the core of today's lesson, choosing a designer that understands your brand, a designer that believes in your brand vision and mission and can work around it.

   As a designer, these are the things Fathiu Olayemi look out for when designing a brand logo.


  • I consider a brands mission, vision, how they came about their name, and brand values before I start a logo.

  • Those are the things that guide me, they give me an insight into what the brand is all about, also helps me choose color.


This is what I mean by a designer understanding the very core of your brand, they don't just design as per I know how to but the designs alligns with your Brand's vision, mission, your brand story and values.

This is to say brand logo design comes after you know what you stand for as a brand.


As from tomorrow we would dive into understanding your brand!

Thank you and I'm rooting for you 🌹🌹



Comments

Post a Comment

Popular posts from this blog

Brand identity!

-
Day 4🌴 Brand identity is how people notice your brand, it's also how they remember your brand. Brand identity is built by consistently owning a feature, could be a color, voice, logo, your face, tagline, name or nickname.    Brand identity doesn't have to communicate what you do, for example, First Bank, their brand logo is somewhat an elephant, it doesn't in any way relate to keeping money, this particular feature differentiates them from Access Bank which uses a logo, I can't put another name aside Access Bank to. Whenever I see both bank's logo without their names, I remember the banks. These logos are: Simple Distinct: it's particular to both brands  Appropriate    These brands also have colors that are specific to them. Building brand identity with color can be tricky at times because colors are somewhat limited. In some cases two brands use the same color and we still find a way to relate it to them only, as in First Bank uses the color blue,...
Read more

Brand Value Growth

-
  Day 10 🌴 I would like to apply the growth principles in microorganisms to value growth in brands, it follows this order: lag phase, log phase, stationary and decline phase.   When microorganisms are cultured in agar with adequate nutrient, and sufficient supply of all their growth factors, they first utilise or let's say get used to the agar that is the lag phase . Upon successful interaction they grow rapidly in the agar this is the log phase.    Due to the fact that nutrient is not being replaced as used the growth hit the stationary phase and as time goes on, they experience decline in their growth.   Brand Value growth follows this order too, only, you can keep adding value to avoid the stationary and decline phase. When a growth journey starts, it most likely feels like it isn't yielding results, but as time goes on you begin to see exponential returns on your investment, but if you stop adding value, the stationary phase sets in and in ...
Read more

The rules of starting!

-
 Day 1 🌴 " One of the riskiest things you can do in life is to take too many precautions…" John Mason        Do you already have an idea? Have you written it down? Gained clarity in bits? Planned towards birthing the idea then you don't need any other rules, you are good to go!    Let me guess, you were expecting rule  #1 Wash your hands #2  Open the door e.t.c Is there one thing I've learnt over time, it's the fact that you can't have it all figured out in the beginning, you just have to set the ball rolling and stay through the process. That would be because a lot of factors can be attached to that business idea or purpose you want to launch into that are beyond your control.     An example of that would be the people factor, you can't control people from the onset, you don't know how their decisions will affect you, you don't even know the road they would take. So in essence, " Trying to figure it all ou...
Read more