Brand Value Growth

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 Day 10 🌴


I would like to apply the growth principles in microorganisms to value growth in brands, it follows this order: lag phase, log phase, stationary and decline phase.


  When microorganisms are cultured in agar with adequate nutrient, and sufficient supply of all their growth factors, they first utilise or let's say get used to the agar that is the lag phase. Upon successful interaction they grow rapidly in the agar this is the log phase. 


  Due to the fact that nutrient is not being replaced as used the growth hit the stationary phase and as time goes on, they experience decline in their growth.


  Brand Value growth follows this order too, only, you can keep adding value to avoid the stationary and decline phase. When a growth journey starts, it most likely feels like it isn't yielding results, but as time goes on you begin to see exponential returns on your investment, but if you stop adding value, the stationary phase sets in and in the blink of an eye, your audience outgrow your value that is decline.


   Today I will be sharing practical tips to help you continue on your growth journey:

  • Choose a growth niche: You cannot meet all the needs if this world, this doesn't mean you can't be vast in acquiring knowledge, it also doesn't mean you should be a master of all. Choose a niche that you want to be an expert at and keep growing in that wise.

  • Understand what helps you grow: is it reading books or taking courses? Might even be watching YouTube videos. Recognize what works for you and stick to it. 

  • Be intentional: growth is hard but as my mentor would say regret is harder. Be intentional about your growth, it will help you cut down on distractions and set specific time for different activities.

  • Implement what you've learnt: it's not motion but action that really matters. What do you have to show for everything you've been learning? Implementing what you've learnt will make it stick with you. It's not enough to just read a book, implement the ideas you get from it.

  • Reward your motion and action: upon completion of a book, reward yourself but, reward yourself more when you implement the ideas and knowledge you get from the book. Make growth interesting by attaching something you love doing to every step you take towards growth.


I hope this helps, in rooting for you 🌹🌹

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