Brand identity!

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Day 4🌴

Brand identity is how people notice your brand, it's also how they remember your brand. Brand identity is built by consistently owning a feature, could be a color, voice, logo, your face, tagline, name or nickname. 

  Brand identity doesn't have to communicate what you do, for example, First Bank, their brand logo is somewhat an elephant, it doesn't in any way relate to keeping money, this particular feature differentiates them from Access Bank which uses a logo, I can't put another name aside Access Bank to. Whenever I see both bank's logo without their names, I remember the banks. These logos are:

  • Simple

  • Distinct: it's particular to both brands 

  • Appropriate

   These brands also have colors that are specific to them. Building brand identity with color can be tricky at times because colors are somewhat limited. In some cases two brands use the same color and we still find a way to relate it to them only, as in First Bank uses the color blue, Pepsi also uses blue, this doesn't strike a cord to the consumers of both brands because they meet different needs.

   That's why being specific is very important in branding, we can't have only one brand meet financial needs, travels and tourism, business management and quench people's thirst or feed them at the same time.

   Brand name is also an identity element, let's say a new bank got established and it's name BANK, if they get customers which is very unlikely because of lack of specificity, people are going to constantly mix them up with other banks. If a customer of theirs says I'm going to bank, it's very likely that the recipient says what bank?

 Your brand name doesn't have to tell what you do, remember what I said before, brand identity are identification not communication. Fanta doesn't mean drink but because a brand CONSISTENTLY used it to describe a drink, the first thing that comes to mind when we hear Fanta is drink.


   How to choose your brand element:

  • Choose an element that alligns with your brand vision

  • When choosing your brand color, let it portray what you do to a reasonable extent. A brand that meets travel and tourism's need shouldn't go all black and white on it audience, it's suppose to be bright and a brand that is meeting activism needs shouldn't go all rainbow-ish on their audience.

  • On designing a brand logo, please and please, get a designer that understands and is interested in the type of need you meet. For example, you shouldn't give a designer that doesn't believe in child education a gig to design a school logo.


I hope this meets you well, I'm rooting for you 🌹🌹

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